Lead nurturing is the process of engaging a target audience so as to hasten their buying cycle. Not all leads may convert into customers. Most businesses end up generating a large number of leads with no substantial amount of conversions. This is exactly why businesses need to invest in effective lead-nurturing tactics. Lead nurturing involves providing the target audience with necessary information along the different stages of their buying journey. Lead nurturing starts from the moment a prospect is exposed to your brand till the last stage when the prospect converts into a customer. You can hire a digital marketing agency in Mumbai to identify relevant leads, define your lead profiles, and set metrics.

Irrespective of the industry you operate in, you need lead nurturing tactics to spur positive customer action. Out of 50 prospects who expressed interest in your business, only 10 may be ready to make a purchase immediately. The rest 40 however may convert after a period of a few months if there is a proper lead nurturing strategy in place. Any prospect who has expressed interest in your brand presents a revenue opportunity for your business. Lead nurturing will ensure that buyers move through different stages of consideration with the help of relevant content.

Important lead nurturing tactics for businesses

Here is a look into the lead nurturing tactics that every business should implement.

1. Create targeted content

Businesses must create targeted content that appeals to prospects at different stages. You need to understand what content best applies to each stage so prospects move through the funnel with ease. Profiling is of utmost importance to create targeted content. Analyze customer pain points and create content that answers their questions. Content with messages appropriate for each stage of the buying cycle will accelerate the conversion process. The different characteristics of personas such as their interests, goals, and objectives need to be considered so content can be tailored to the specific needs of the audience. It is recommended that you hire a content writing agencyto create value-rich content.

2. Explore different lead nurturing techniques

Gone are the days when brands used to rely solely on email campaigns to nurture leads. Businesses should invest in social media, marketing automation, retargeting ads, and website content to nurture leads across touch points. Hiring professional digital marketing services will help you explore different lead-nurturing techniques and generate maximum returns on investment. Employing multiple tactics will ensure you have an edge over your competitors.

3. Follow up with leads in a timely manner

Following up with leads can heighten your chances of conversions. A prospect who has recently browsed your website may convert immediately if you send a follow-up email. Timely follow-up emails or calls can accelerate conversion rates as the communication remains fresh in their mind.

4. Use lead scoring

Lead scoring refers to assigning value to leads based on their behaviors. All leads are not going to be in the same stage of the sales funnel. Lead scores help focus on prospects who are more engaging. Assigning a score helps determine which leads need to be nurtured more and which ones are ready to convert. Investing in MarTech will make lead scoring easier. You can hire a full-service digital marketing agency in Mumbai that specializes in Martech to leverage automation for lead scoring.

5. Achieve sales and marketing alignment

Customer retention rates improve when sales and marketing strategies align. Lead nurturing is a team effort and sales and marketing teams should know the exact stages in the buyer’s journey so strategies can be implemented accordingly. Optimize your timing when sending marketing communications. Effective collaboration between both teams is key to nurturing leads.

6. Send personalized emails

Personalized emails are a critical part of lead nurturing. You can send emails when a user completes a certain action like downloading a brochure or clicking on links in your emails. Behavioral-triggered emails will send the right messages to the right people at the right time. A reputable content writing agency will help craft personalized emails that inspire positive customer action.

Nurturing your leads is an effective way to boost sales and improve customer retention. Using the above-mentioned tactics will help you create a lead nurturing cycle that amplifies sales. There is no one technique that works for all leads. You need to employ multiple tactics for your lead nurturing to be effective in the long run. Different leads spend their time on different channels. Lead nurturing ensures your marketing strategies revolve around your customers’ needs. Hiring a digital marketing consultancy will help you adopt an omnichannel approach and create a robust lead-nurturing strategy.

Need effective lead nurturing campaigns? Webtraffic is a digital marketing agency in Mumbai that delivers professional digital marketing services including PPC, SEO, social media marketing, email marketing, content writing, web design and development, and video marketing among others. Get in touch with us to elevate your marketing and attract sustainable growth!

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“Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service.” — Brian Tracy

Irrespective of the industry you operate in, you need lead nurturing tactics to spur positive customer action. After all, not every single prospect will convert immediately, but with the right lead nurturing practices in place, conversion rates can be boosted.

Here are 6 lead nurturing tactics that can be implemented by businesses across industries :

1. Creating targeted content helps you in appealing your prospects throughout different stages of their buyer journey. In order to create such content, you must identify some critical customer pain points and then address them through your content.
2. Diversifying is the key to lead nurturing. Instead of relying on oldschool single method of marketing, try investing in social media, marketing automation, retargeting ads, and website content to nurture leads across touch points.
3. Remember that timely follow-up emails and/or calls can accelerate conversion rates.
4. Lead scoring helps you in determining which lead can be prioritized based on the stage of the sales funnel they are engaged in. You can then determine which leads need to be nurtured more and which ones are ready to convert. Investing in MarTech will make lead scoring easier.
5. Effective collaboration between the sales and marketing teams is the key to nurturing leads. Both the teams should know the exact stages in the buyer’s journey so strategies can be implemented accordingly.
6. Personalized emails are a also critical part of lead nurturing. You can send emails when a user completes a certain action like downloading a brochure or clicking on links in your emails.

Are you looking for a company that can effectively run a lead nurturing campaign for you?

At Webtraffic, we offer the full spectrum of cutting edge digital marketing services.