Boost Your Business with SEO Services in Mumbai
SEO for Startups in Mumbai seems like a "hard to understand" idea. However, SEO is quite simple: It makes your business website visible to your target audience. Let's make it easier, you search for something on Google, a product, service or information. What is the first thing you see on the screen? If you are searching for products, those products and businesses offering those products pop on the screen, and if you are searching for information, related blogs or articles land on your screen. All of this is SEO.
You may have heard that you need Professional SEO Services in Mumbai to market your business effectively in today’s day and age. However, understanding how exactly SEO works for business growth can be tricky.
Why is SEO important for business growth?
Partnering with a Top SEO Agency in Mumbai increases the visibility of your business website leading to better business development and client acquisition. Here is how SEO supports business growth:
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Improves online visibility
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Higher targeted traffic on the website
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Better quality leads
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High ROI
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Business Development
What is SEO?
SEO is search engine optimization. It is a digital marketing strategy that solely works on boosting your business website visibility and aims at achieving higher rankings on SERPs organically. SEO focuses only on organic search results and unpaid listings on search engine results pages (SERPs).
Types of SEO?
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On-page SEO
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Off-page SEO
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Technical SEO
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Enterprise SEO
How can SEO grow your business?
What exactly Targeted SEO Services in Mumbai do to help businesses achieve growth and expansion in this competitive e-commerce world?
Here are ways SEO can help you meet your goals.
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SEO increases your online visibility
We all know what is seen is sold. SEO allows your business website to be seen to the target audience. When a potential customer is looking for your product or service online, search engines suggest your business at the top of the page.
Google fields over 3.5 billion searches daily, translating to over 40,000 per second.
Organic search drives the majority of all website traffic. Why do you use search engines like Google? To know about something, a product, service or information. When your company can efficiently solve the questions or doubts of the searchers, your page will most likely show up at the top of the relevant searches. This way SEO for Startups in Mumbai helps you gain a lot of visibility resulting in better rankings.
2. SEO ensure you reach the target audience
SEO is a technical form of digital marketing strategy. It doesn't help you show for just any search queries only searches relevant to your business will lead to your website visibility in that particular search.
For example, if you own a dental business, searches relevant to oral health treatment or dentistry will allow your business to show up on the top page. The Best SEO Company in Mumbai only uses relevant search keywords in your content and when a potential customer uses the same keywords on a search engine, your business website will be visible on the top pages.
With a well-designed and customized SEO strategy, you’ll show up to your potential customer. For example, if you sell T-shirts, you could target keywords such as “black t-shirt for gym” or “buy black t-shirt at just 299”.
3. SEO turns website traffic into quality leads
SEO for Businesses in Mumbai incorporates customized SEO strategies that bring quality leads to your business website. SEO ensures you're reaching the targeted audience who are interested in your products or services. Organic searches lead to better-qualified leads that could become customers.
4. SEO can help you convert leads
If you thought that only SEO could convert leads and increase your business revenue, then you are wrong. Professional SEO Services in Mumbai are to boost traffic on the website and improve rankings on search engines. Search engines like Google prioritize high-quality content, so if you are successful in delivering quality content, you can easily boost your rankings and visibility.
For example, create a user-friendly, mobile-friendly and fast-loading business website that overall leads to an enhanced user experience.
4. SEO Services in Mumbai improve brand awareness
SEO leads to better visibility. Every time someone is looking for your products or services on search engines and your content successfully delivers the message and solves problems, your website will most likely rank in that particular search.
SEO boosts brand awareness because every time someone searches for your relevant keywords, your brand is visible on the top pages which results in more people knowing about your brand.
5. SEO helps you beat the competition
In this digital competitive era, Not investing in Targeted SEO Services in Mumbai could be your biggest mistake. Competitors in every field are investing in SEO strategies to land on the top pages of search engines.
Having a strategy that gets you top rankings is crucial since 95% of search traffic goes to listings on the first page of results, and 68% of all clicks go to the first five results.
SEO basics: SEO strategies for driving growth
SEO is more than what you are reading in this blog post. There are several factors and concepts in SEO that contribute to business growth.
Here are the most simple yet useful things you need to do to start enjoying the benefits of SEO for Businesses in Mumbai.
For a further and in-depth understanding of SEO strategies, read this blog post: Proven SEO Strategies to Boost Your Website's SEO Ranking.
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Conducting keyword research
Keyword research is a process of finding relevant words, phrases or sentences that potential customers use while looking for something on search engines. These are the terms you’ll want to target with your SEO efforts.
To find relevant keywords, you can use the Google search box and find words related to your business. For example, if you sell kid's clothes, enter this keyword in the search box of Google, and you'll get a list of relevant keywords potential customers are using to search for your products. You can also do R&D on the competitor's website to understand more about content and keywords.
When you understand some keyword ideas, put them into a keyword research tool like, Ahrefs, or SEMrush.
Once you have your keyword ideas, start creating quality content that uses those keywords for blog topics or website content. For example, if you sell kid's clothes, one of your keywords might be “how to style a 3-year-old boy.” For this keyword, you’d create a how-to blog post, article or video. Another might be “comfortable night clothes for kids.” For this keyword, you might create an informational post, video, or infographic explaining the various benefits of sleeping in comfortable clothes for your child.
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Integrating target keywords
This step is an essential part of SEO. Integrating targeted keywords in your content. Once you find out your target research keywords, start using them in your content such as blog posts, images, alt-image text, videos or informational posts.
For example, your main keyword is “kid's clothes” . You'll use this keyword more frequently than other keywords and in the most important locations on your page. You might also use variations like “2-year-old kids clothes” and “baby boy clothes” as well as related keywords like “clothes for kids below 5 years” and “night suits for kids.”
Top SEO Agency in Mumbai includes the keywords in the following:
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Title tag
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Meta description
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URL
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Headings
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Image alt tags
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Earning backlinks to your site
Another one of the most important ranking factors is the quantity and quality of backlinks a page has. A backlink is a link from another website to yours. Having more quality links from well-known reputable websites causes search engines to view your site as more authoritative leading to better rankings.
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Improving user experience
User experience is determined based on multiple factors. It is important for better rankings and encourages visitors to spend more time on your website. The factors that enhance user experience include:
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Mobile-friendliness
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Page speed
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Website design
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Polishing technical SEO
Technical SEO focuses on the backend of your website. This factor is not visible to users but plays a vital role in a successful SEO strategy. One aspect of technical SEO involves making sure search engines can crawl and index your pages.
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Tracking SEO results
Digital marketing is all about results. Incorporating SEO but not being able to track results and make necessary changes is similar to cooking food without salt.
Tracking SEO results allows you to evaluate the data and make necessary changes to improve your SEO performance.
Some useful metrics include:
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Organic traffic: The number of visits your site gets from organic search results
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Keyword rankings: The positions in which you rank in SERPs for relevant keywords
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Click-through rate: The percentage of users that clicked through to your website after seeing it on a SERP
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Top site exit points: The pages from which users most often exit your site
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Conversion rate: The percentage of site visitors that take a desired action, such as making a purchase, signing up for a newsletter, or submitting a quote request form
Helpful tools for tracking SEO performance include:
Conclusion:
SEO for Startups in Mumbai requires consistency and patience. If you are expecting to rank on the top pages for the first month, you are expecting too much. Search engine algorithms work differently, they prioritize consistency and quality content and if you are successfully able to consistently deliver quality content, your website will appear on the top pages in the relevant search keywords.
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