Dental SEO for Dentists in India | Dentists SEO Marketing for Dental Practice

Dental SEO for Dentists in India

SEO has been one of the most effective digital marketing strategies over the years and new SEO methods are being developed by marketers. Dental SEO is a marketing strategy for dental businesses to help them achieve a higher ranking on SERPs (Search Engine Result Pages).

Types Of SEO Strategies

• Local SEO

• Technical SEO

• Social Media SEO

• Off-Page SEO

• Content SEO

What Is Dental SEO?

Dental SEO (Search Engine Optimization) is implementing SEO strategies to optimize a dental business's online presence to achieve more visibility in unpaid search engine results. It is an effective marketing tactic that improves the visibility of a dental practice and helps them acquire new patients. 

Dental SEO uses specific targeted keywords relevant to your dental business and optimizes them to achieve higher rankings on search engines like Google. This exposure can become a driving force to increase your dental website visits or contact your dental clinic.

Dental SEO can be incorporated into local dental clinics or multispeciality hospitals, regardless of size or location. Dental SEO can benefit orthodontists, pediatric dentists, general dentists, endodontists, oral surgeons, periodontists, and prosthodontists.

 

Why Is SEO Important For Dentists?

How much do you trust Google's feedback and recommendations?

For example, when you search "dentist near me" on Google, you get a list of dental clinics near your vicinity. This is SEO. 71% of people look for a dentist online before scheduling an appointment.

Dental SEO is important for dentists because patients look for dental services and oral treatments online. This improves your chance of attracting new patients and delivering better oral treatments as 77% of patients refer to online reviews as their first step to finding a new doctor.

Your dental business must appear on the top whenever patients are looking for oral treatments online otherwise you will lose business to one of your competitors. 

How To Do Dental SEO Marketing

Dental SEO can be tricky and challenging considering fierce online competition. Here are 10 SEO tips to prioritize particularly for local SEO

1.  Build A Credible Google Business Profile

Google Business Profile is a free business listing tool on Google. It is a mode of information that allows you to manage your business profile and related information. An optimized Google Business Profile ensures that prospective patients get the details they need.

An Optimized Google Business Profile includes the following:

• Clinic's Address

• Contact Information

• Staff Details

• Booking Schedule

• Appointment Time

64% of consumers refer to Google Business Profile to find contact information for local businesses.

Audience trust and prefer businesses with Google Business Profiles and are 94% more likely to be viewed as reputable compared with those who don't have one.

It is essential to provide complete and accurate information related to your dental business which allows patients to directly get in contact and book appointments. The Google Map feature helps new patients visit your dental clinic easily.

Check out Google’s detailed advice on setting up a healthcare provider Business Profile.

2.  List Your Dental Practice In Reputable Online Platforms

Listing your dental business on reputable and known online platforms increases your dental practice's credibility and builds trust among patients.

For example, Practo is one of the reputable platforms in the healthcare industry where doctors can register their business to directly contact prospective 

Online mentions that include your address, contact information and business name help Google verify your business details which leads to higher rankings in local search results.

3.  Encourage Patients To Leave Reviews

Reviews are an online form of word of mouth. Higher ratings/reviews on Google will help you rank better on local searches. With the increase in local search results, you can expect more inquiries and bookings.

It is important that the reviews are authentic and provide true feedback. Here's why, More than 70% of patients use online reviews before visiting a new doctor. You can request your patients to leave honest feedback on your Google Business Profile. 

 

How To Encourage Patients To Leave Reviews?

• Build better relationships with the patients through communication and delivering the best oral treatments.

• Request your patients to leave honest feedback on Google during clinic visits and send them a direct link through mail or personal message.

• Ask your patients if there is any scope for improvement in your dental services and how you can improve them. This way you prioritize patients' opinions.

It is also important to respond to Google reviews with thankyou, appreciation or apologies in case someone is not happy with your service. This ensures you care about their reviews. It also neutralizes negative feedback. Google provides review metrics that help you compare against competitors.

4.  Demonstrate Trust, Expertise and Experience

Google ensures that websites that demonstrate solid expertise, experience and trustworthiness achieve higher rankings on search engines, especially in the healthcare industry. 

Dentistry is a part of the healthcare industry and can have a serious impact on the patient's health if not taken care of properly. Here are some quick and effective tips to enhance your dental website SEO:

• Display your dental practice's awards and accreditations (e.g., recognitions, experience, or board certifications)

• Provide complete information about your dental care services.

• Add details of your staff and their qualifications

• Develop and publish quality content that showcases your expertise

• Ensure information uploaded on the website is personally reviewed and is authentic and credible.

 

 You can also build a strong reputation by:

• Request and encourage patients to leave reviews on your Google Business Profile

• Ensure that your dental practice is a part of media coverage and links on authoritative websites

• List your business on other high-quality healthcare online platforms such as Practo

 

5.  Perform Keyword Research and Local Keyword Research

Keywords play a crucial role in the success of SEO strategies. Finding the right keywords can be challenging and requires expertise in the relevant field. 

Keyword research is the process of finding relevant words, queries, questions or phrases that people use while looking for something online. These keywords are then incorporated into the website content to achieve a higher ranking on search engines.

Local keyword research is the process of finding relevant words, queries, questions or phrases that people use when they're searching for services, products or amenities in a particular vicinity. 

For example, People use phrases like "dentist near me" to find oral health treatments near their locality. Incorporating researched keywords into your Business Profile and website content helps in achieving better rankings and attracting more clicks and website visits from potential patients.

 

6.  Optimize Your Webpages with On-Page SEO

On-page SEO is the process of optimizing a website with relevant search keywords for better rankings, and higher visits and encourages visitors to take actions such as book an appointment or call for inquiry.

Here are some tips you can use to optimize your On-Page SEO:

• Add your keywords to the title tags, meta description, H1 tag and first paragraph of the body content.

• Include relevant search keywords throughout your body content naturally.

• Use semantic HTML to help search engines understand your web page's contents

• Build internal links between associated pages on your website

 

7.  Use Structured Data On Your Website

Using schema markup or structured data on your website makes it eligible for rich snippets which enhances search results on Google. This results in more clicks and higher website visits. 

Structured data is framing a structured body in your website content such as titles, subtitles, headings, subheadings, descriptions and body content.

You can use structured data to confirm details of your dental office such as:

• Dental clinic address

• Contact Information or email address

• Medical speciality

• Forms of payment accepted

• Hours of operation

• Awards and recognition

• medical insurance details

• Booking appointment 

• Insight Images and Photos

• Before and After Treatment Images

 

8.  Conduct a Technical SEO Audit

Technical SEO focuses on the technical aspects of your dental website including speed, security and loading to rank higher on search results and provide a better user experience.

A successful technical SEO for a dental business results in an increase in new patients and more appointment bookings. A digital marketing agency in Mumbai focuses on the technicalities of the SEO aspect and drives better results.

 

9.  Build Quality Backlinks

Backlinks are links to your site from other domains. They are a source of driving referral traffic to your dental website and promote the credibility of your dental practice.

Link building is a great way to direct the audience to your website and increase website visits. Here are some link-building tips:

• Create link bait:

Publish quality content relevant to your industry where other media websites may be interested in sharing your content. For eg, blogs, useful videos or case studies.

 

• Skyscraper Technique

Identify your competitor's content that receives plenty of links, create better quality content and then convince publishers to link to your website content.

 

• Broken Link Building:

Search for competitor's backlinks that don't work properly and convince the admin to fix them by linking those broken links to your site.

Understand and follow Google's link spam guidelines to avoid building harmful backlinks that could affect your SEO results negatively. Focus on developing high-quality sites that appear natural and trustworthy.

10.  Measure Your Dental SEO Metrics

SEO is all about experimenting with relevant search keywords and measuring their effectiveness by collecting some key metrics. This helps in identifying your strengths, areas of improvement and weaknesses which act as a guide for further decisions and SEO strategies implementation. 

It helps you track your current progress and make informed decisions in the future. It allows tailoring SEO strategies to your dental practice marketing needs. 

Google Analytics and Google Search Console are free tools that allow you to track metrics like:

• Organic Traffic :

It is the number of visits to your dental business website that resulted from unpaid search engine results.

• Conversion Rate:

It is the percentage of visitors that perform a particular action or behavior such as booking an appointment or dropping an inquiry.

• Ranking Keywords:

These tools allow you to check the average ranking position and click-through rate (CTR) of your website. It also measures the performance of keywords.
 

Conclusion:

SEO is one of the most budget-friendly digital marketing strategies that promises results over time. It is an ongoing process that requires patience and consistency for desired results.

SEO allows you to achieve organic traffic to your website. We have listed 10 key points to focus on for the successful implementation of SEO strategies and to achieve the desired results. 

To ease your work, you can hire seo services in mumbai that successfully incorporate the above 10 key SEO points and help in driving better results for your dental practice.